Craig McDowell
Craig McDowell for Recorder
Client: Craig McDowel
Editing, Title GFX.
Brand persona, aesthetics, print and digital design.
Art direction, design, photography.
y = why, purpose, cause, mission, opportunity, ideas, innovation, stories, influence, constituents, votes, activation, inspiration, encouragement, culture, resolve, ability, determination, strength, character, belief, unity, audacity, equity, fairness
Why
is the root,
the variable at the source,
it lives in the places where our stories are born.
Why
is the root,
the variable at the source that fuel a drive to inspire.
Why
is the root,
the variable at source of our need to grow the hope to affect positive change.
I am brd(y),
a function of the variable,
serving to connect.