“The reason I am running is because of you.”
- Joe Mihevc
(former) Toronto City Councillor, St. Paul's
The Joe Mihevc Campaign

2018 will be recorded as one of the most politically screwy in Canada’s, Ontario’s and Toronto’s history.

A newly elected Ontario Provincial Government asserted itself into Toronto’s election, by redrawing ward boundaries and cutting the number of city councillors from 47 to 25. And then threatening to use the “notwithstanding clause” of the Canadian Charter of Rights and Freedoms to forcefully pass the legislation after the first court decision overturned the Provinces bill to redraw the wards.

All of this happening as the election cycles had already began. Leaving councillor, trustee and mayoral campaigns uncertain until a month before election day.

This vile and anti-democratic intervention by the newly elected Ontario Conservative Government changed of course changed the tone of the entire campaign. Candidates were forced into a messaging cycle of opposition or support of the Premier and not about the real issues facing the city and their potential constituents.

Toronto St. Paul’s was one of the wards that pitted two incumbent councillors against one another. In this instance, two valued and progressive councillors pushed into one ward, both popular in their previous wards were forced into facing each other for the job they had both done well for years prior.

I was gifted with the chance to do the wordmark, colour pallette, print and digital design work for Joe Mihevc’s campaign. Joe was a veteran councillor and legacy progressive on Toronto’s City Council. A legacy advocate for community, small business, income equity, tenants rights, affordable and accessible transit.

I was looking to mix some more textural application of colour and simulated overprint techniques with more modern minimal digital aesthetics. To balance Joe’s persona, as a polished communicator and relentless diplomat on council. The kind of representative that works all layers of an issue, and has earned the respect of colleagues of both shared and opposing political ideologies.

Print Design
Art Direction and Design
Campaign Wordmark, Arterial Lawn Sign (2 versions), TTC Poster, Office Sign, Poster (letter), Vote-Ats (Advance Polls and E-Day), Bi-Fold Brochure, Candidate Cards.
Digital Design
Art Direction and Design
Facebook, Twitter and Instagram Post Artwork.
"Re-Elect Joe Mihevc"
Direction, Videography, Editing and Motion GFX
Play Video
"We can build our transit together"
Direction, Videography, Editing and Motion GFX
Play Video
"We have a great story to tell"
Direction, Videography, Editing and Motion GFX
Play Video
Candidate Photos
Photography and Postproduction
Facebook, Twitter and Instagram Post Artwork.