Canada's New Democrats
Leadership 2012
“It can become one of the two major parties and eventually
the Government of Canada.”
- Stanley Knowles

Moving Canada Forward

Leadership2012 truly was one the leadership campaign no one ever wanted. That said, it was a unique experience. Travelling across the country to live-stream the debates and developing promotional collateral throughout.

I got to make an ad in January of 2012, we ran it online only. I recall it being shown on CBC’s Power & Politics with the Liberal Pundit attempting to say that the ad was a response to how awful the enrolment for the convention was. Maybe a week later the party announced that the attendance demands were too great and the entire thing had to be moved from the Allstate Centre, where it was originally slated to be held, to Toronto’s MTCC to better accommodate the thousands of delegates.

Leadership2012 was attended by nearly 5500 people in Toronto’s Metro Convention Centre, where for the first time in the Party’s history an new leader of the Official Opposition was being elected.

This ad was made after convention registrations surpassed the attendance thresholds for the original planned venue and the Convention was moved to the MTCC.

The treatment was one that I had been working in other animation pieces, but didn’t get to employ with this type of energy level. I created a few different shots as the backdrops for the text overlays to keep the pace and the excitement of the piece high. Rather than it just being a simple side deck of text on screen pieces, like the 2011 Election video “You have a choice.”

All told, I recall hearing that there were over 5,500 Delegates on the Convention floor and our live-streaming numbers had at it’s peak, another 70K+ watching through our YouTube stream.

To open the convention, the seven candidates were each given fifteen minutes for them to make their case on a National Stage to the floor and all of those watching through all the major networks and online.

After the showcases wrapped, there was a dinner break followed by one of the best set pieces I’ve ever been able to work on. One of the finest pieces of tribute I think assembled to date. Not that there are many of them, but I mean in memorial tributes in the general sense.

Direction, editing & Motion GFX.

“I am the Layton Legacy” // « Je suis la relève de Jack »

“I am the Layton Legacy” was a tribute showcase to Jack Layton made for the 2012 New Democrat Leadership Convention held in Toronto on March 23rd and 24th. This convention attracted record numbers of delegates, media and volunteers. What was created on the convention floor was an immersive, 3D space composed of hermetic instances personifying memories of Jack written in chalk in Nathan Phillips Square.

These pieces illustrate my obsession with breathing life into individual, human moments. I got to share my perspective on Jack, in the way I remember him. An attempt was made to capture the nonverbal language articulated by his movements. I wanted to personify his smile in a conversation or a particular statement. He had a way of inviting you in with his gesture, be it a lean into a podium or a sweeping hand movement. The footage selection was based on both the dialogue itself and how Jack was active in the frame.

We applied the Ken Burns treatments to photos, only in our case we updated the method bringing it into our century. Separating layers and using basic cinematic camera language we created subtle movements and added particle effects, lighting streaks and flares to enhance the environments of the photos in a non-invasive and organic way. We then integrated them with interviews. My role concentrated primarily on post-production management and editing.

I am very proud of this particular showcase and I consider myself fortunate to have collaborated with other very talented individuals. The end result is something I haven’t yet completely digested. It was extremely fulfilling to be able to communicate the respect and admiration supporters have for Layton. As Brian Mulroney articulated in his interview in the piece itself, Layton was “someone who turned out to be a great man.”

A good balance.

The “Layton Legacy” tribute event was hosted Juliette Powell, a former Miss Canada and MuchMusic VJ. It featured speeches from Senior Staff Brad Lavigne and Anne McGrath, Mike and Sarah Layton, Nycole Turmel and Olivia Chow, as well as a chalk portrait draw by Toronto. It could have been a maudlin event. The tendency for these kinds of tributes can be to go too far in canonizing your friend, instead of trying to root part of your message in the reality that needs to be faced the very next day.

The balance we struck was a good one. It was about the future, the act of honouring our promises to build a better future as a way to honour Jack’s sacrifice, leadership and voice in pursuing the same. And of course, saying goodbye to the best Prime Minister we never had.

Link: CP24 – Write Up on the Tribute Event
Link: CP24: Memorable Quotes from the Tribute
Direction and editing.
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Direction and editing.
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Direction and editing.
Nation Builder
Direction and editing.